Across industries, consumers have more power than ever before and have more choices. In banking, platforms such as Square and Zen allow for financial transactions independent of traditional institutions. Microfinancing start-ups obviate the need for a loan application at the bank. Uber and Airbnb have shifted attention away from taxi conglomerates and hotels, respectively. In healthcare, meaningful change in healthcare delivery has been slow and certainly not patient-centred.
Our solution to this lack of progress is Therapia, which represents the crossroads of technology and healthcare, where the upshot is the seamless delivery of at-home physiotherapy on the patient’s own terms. The goal is to empower individuals who require musculoskeletal care, allowing users to simply go online and select the home physiotherapist they wish to have, at the price that is most suitable for them, and the time and date that works best in the context of their life.
Traditional healthcare and physiotherapy models require patients to accommodate their lives and conditions to the system. Therapia hands autonomy and choice back to the patient. Powered by an easy to use technological platform, patients with a variety of conditions from knee surgery to back pain can select their ideal physiotherapist that best suits their health needs and schedule. Patients save time, optimize convenience and flexibility, and have a more personalized experience in the environment that matters most – their home.
The future of healthcare will be in the home. In home physiotherapy, powered by the Therapia platform, represents our initial effort to empower the patient and optimize the road to recovery.